Today we learn: How to optimize Facebook advertising costs? Let’s start now
Why should you advertise on Facebook?
Advertising on Facebook can be a valuable strategy for many businesses and organizations for several reasons:
- Massive User Base: Facebook is one of the largest social media platforms in the world, with billions of active users. This provides a vast potential audience for your advertisements.
By checking on semrush, we can see Facebook’s traffic is more than 3 billion
- Precise Targeting: Facebook offers highly advanced targeting options. Advertisers can narrow down their audience by demographics, interests, behavior, location, and more. This allows you to reach the people most likely to be interested in your product or service.
- Cost-Effective: Facebook advertising can be very cost-effective, especially when compared to traditional advertising channels. You can set daily or lifetime budgets, and you only pay when users take a specific action you desire, such as clicking on your ad or visiting your website.
- Various Ad Formats: Facebook offers a range of ad formats, including image and video ads, carousel ads, slideshow ads, and more. This flexibility allows you to choose the format that suits your campaign and target audience best.
- Measurable Results: Facebook provides detailed insights and analytics for your ad campaigns. You can track metrics like reach, engagement, conversions, and ROI, enabling you to adjust your strategy and optimize your campaigns for better results.
- Retargeting: Facebook allows you to retarget users who have previously interacted with your website or app. This can help you re-engage potential customers who might not have converted on their first visit.
- Brand Awareness: Facebook can be an effective tool for building brand awareness and recognition. You can create ads specifically designed for this purpose, reaching a broad audience and making your brand more visible.
- Mobile Reach: With the increasing use of mobile devices, Facebook provides a platform to reach users on their smartphones and tablets, making it accessible to a mobile-oriented audience.
- Integration with Instagram: Facebook owns Instagram, which means you can run ads on both platforms through the same ad manager, broadening your reach.
- Community Building: Facebook is not just for advertising but also for building a community around your brand. You can create a Facebook page, group, or event to interact with your audience and build a loyal customer base.
So how to advertise on Facebook
For effective Facebook Advertising, what do you need to prepare?
Of course, you cannot run a Facebook Ads campaign without a Fanpage. If you’ve ever seen someone advertising on a “personal profile,” it’s actually a Facebook Fanpage named to resemble a personal profile.
All the posts and images used to create advertising campaigns on the Fanpage must be on the page that you manage.
The quality of your Facebook Fanpage directly affects the results of your advertising campaigns. Therefore, take the time to build and refine the content on your page before launching any campaigns.
So, can you run ads on a newly created Facebook page? Your Fanpage needs to be updated with complete information and regular posts for 7-10 days to establish trust before starting your first advertising campaign.
For those who are, have been, or will be running ads on Facebook, there are two types of accounts that you need to get familiar with:
- Personal Ad Account: This type of account is readily available and default within your Facebook account. Creating and setting up a personal ad account is straightforward. It’s suitable for those who are new to Facebook Ads.
- Business Manager Account (BM): ( has another name: facebook agency account) As the name suggests, this is a business advertising account. It’s used by businesses, organizations, and companies. However, you can also create a BM account without owning any business. However, an unverified business account will not receive the benefits of ad payment thresholds and may not receive strong support in case of account restrictions or ad bans.
(You should rent a Facebook agency account to optimize advertising costs)
If you have to choose between these two types of accounts, I recommend using a Business Manager account because:
- It offers support to unlock accounts and chat with consultants for answering related questions.
- It receives priority treatment from Facebook and provides updates on news, policies, and tips for optimizing advertising effectively.
- It has a more professional interface and offers a wider range of features.
Visa Ad Card
Facebook accepts payments with international cards, so you need to have a Visa card to run Facebook ads.
Visa cards come in two types:
- Visa Debit Card: You load and spend as much as you have.
- Visa Credit Card: You are allowed to spend a certain amount in advance based on your credit limit and pay it back at the end of each billing cycle.
For newcomers, using a Debit card can help control expenses better and prevent uncontrolled spending, which can lead to exceeding the budget.
Additionally, you can also use PayPal to safeguard against cases where your Visa card may be disabled.
Summary of 3 useful ways to optimize Facebook advertising costs
After knowing the necessary conditions to carry out an advertising campaign. Let’s find out how to optimize Facebook advertising costs right away
1. Optimize likes and shares of Facebook ads
The number of likes and shares under each post and ad on Facebook is the clearest evidence of the effectiveness of the company’s marketing campaign.
To be able to set up Facebook ads, you will have 2 choices that you need to optimize for running ads: create new ads or you will use existing posts to run ads on Facebook yourself.
In which creating a new ad is usually the default choice. However, optimizing Facebook advertising costs by using newly published posts will yield better results.
Specifically, running ads for newly published posts helps businesses easily gather user engagement.
From that information, your ad posts will benefit from their application. Consequently, likes and shares gradually increase in each campaign.
The easiest way to set up multiple ad campaigns for the same post is to first publish that post on your Fanpage.
Afterward, you will select that post for testing or official use in each ad campaign.
2. Utilize the FTO method.
However, to initiate the optimization process for Facebook ads, you may have to endure a lengthy waiting period for campaign results.
In cases where the budget for each campaign is relatively modest, the measurement period becomes even longer.
That’s why I want to expedite the Facebook ad optimization process by employing the FTO strategy. Here’s how the FTO strategy works:
When launching a new ad campaign, the daily budget and lifetime budget you initially set should be higher than the expected budget.
Once your ad post has accumulated over 10,000 impressions, you can consider evaluating which factors should be maintained and which need improvement.
Simultaneously, you can adjust your budget to align with the original total budget estimate.
- Optimize Your Facebook Ad Schedule
Can your Facebook campaigns run 24/7? Do they reach your target audience at all hours, day and night?
When analyzing Facebook ad accounts, I’ve noticed that there are certain time slots that consistently outperform others.
I call these “golden hours for ad posts.” This is when ads are most effective, with significantly increased conversion rates and lower CPAs (Cost Per Action).
To identify these time frames, first, access your Facebook Ads Manager report. Then, use the breakdown menu and select “by day” to review your ad activity data on a daily basis.
The day with the best performance data will be considered the “golden hour” for advertising. From there, you can adjust the ad schedule to specifically target your potential customers at the most opportune times.
Additionally, there are other tools you can explore, such as the Audience Inspector tool, which helps users accurately identify the best times of the day (in the actual time zone or the ad account’s time zone) based on important KPI metrics
You can then use this information to set the schedule for your company’s Facebook ad campaigns. Make sure your campaigns only run during the hours that receive the most engagement throughout the day.
I have shared some ways to optimize Facebook advertising costs. Good luck. See you again