Marketing has many aspects, but what really matters is the impact. The last thing you want to do is make an irrelevant effort. It won’t get you anywhere. With that said, the task of marketing can be very complicated. Sometimes when it comes down to tracking and measuring everything, it’s easy to feel frustrated and focus on the things that don’t make sense for your business.
When it comes to your business, the online environment is constantly changing. That’s why it’s crucial to know the trends that impact your business in the most fundamental ways.
Here are five marketing trends that will significantly affect you and your marketing tactics this year.
- Artificial Intelligence
Artificial Intelligence is a term that has been used in the marketing world for some time now. It’s the idea of using computers to automate tasks that humans could do, but often don’t want to. AI has been around since the 1950s and was first used in industrial contexts, but it’s only recently become popular as a consumer technology. One of the most common uses of AI is chatbots.
Chatbots are effective because they allow you to interact with customers 24/7 without having to hire additional employees or invest in expensive technology infrastructure. Chatbots also have some advantages over human employees: they never get tired, they don’t need breaks or vacations, and they never make mistakes (at least not intentionally).
- Video Marketing
Every 60 seconds 6,000,000 people are shopping online. Millions of people are watching videos on YouTube every day. You have the power to reach your customers with a video message.
Video marketing is one of the most effective ways to reach your audience and convert them into paying customers. If you want to increase sales and grow your business, you need to make sure that your website has videos embedded in it.
Live streaming video is becoming more popular than ever before. Live streaming can be used for many things such as sales pitches, educational videos, and unboxing videos (where you show off what you bought). The beauty of live streaming is that it allows viewers to interact with you in real-time, helping them feel more connected to you and your brand. In addition, live streaming is becoming a popular tool for companies to use because they can control their own content without having to worry about anyone else editing it or taking it down if they don’t like what’s being said or shown on screen.
- Mobile Optimization
Mobile optimization is a marketing trend that has gained a lot of popularity recently. Mobile optimization is the process of optimizing your website to perform well on mobile devices.
As mobile phones become more prevalent, it’s important that your business has a mobile-friendly website. This means that it should be responsive and easy to navigate on a phone. Mobile optimization isn’t just about the design of your website — it also includes the way you use technology in your business. For example, if you have a customer service phone number, make sure it’s one that will work with mobile devices.
- Personalized Marketing
Today’s consumers want to know that they’re being targeted with advertising based on their interests and needs. Personalized marketing allows you to do this by tailoring ads based on information about each individual customer’s preferences. You can use email marketing software such as MailChimp or Constant Contact to create targeted newsletters and emails for each person who signs up for your list. Social media platforms like Facebook allow businesses to target ads based on age, location, and interests of users.
Digital trends are constantly changing, but these innovations should be implemented for continued success.
It’s true that it’s impossible to predict the future with any sort of certainty, but it’s not impossible to come up with educated guesses about how trends may change in the coming years. To do so requires a little bit of research and perhaps a dash of intuition as well. However, this is another key reason to stay abreast of current trends. With a basic understanding of digital trends, you will be more likely to implement effective solutions for your marketing when the time comes.