Are you struggling to get sales? Is your traffic dying down? One of the reasons this happens is that you are not using keywords effectively to market your business online. Keywords are the foundation of SEO, and multiple selling platforms rely on keywords to help your products get found. Not only that, but when you want to drive traffic to your site, you’ll need a robust keyword strategy. Whether you’re looking to boost sales or build your brand, many people have found that keyword research is one of the most effective ways to do so. It’s not a quick fix, but in the long run, will benefit your business immensely.

The Foundation of SEO is Keywords

Search engine optimization, or SEO, is all about getting found online. Keywords are words that people type into different search engines to find what they’re looking for. Keywords are also the words people click on in search results. When a user clicks on that keyword, it means they found what they wanted and they are likely to purchase from a company very quickly if they are ready to buy.

Multiple Selling Platforms Rely on Keywords

Whether you run your own website, or you rely on a third-party site like Amazon or Etsy, you must understand the keywords that relate to your product and that customers are looking for. If you are a retailer, small business owner, or marketing manager who is looking to boost sales, strategic keyword research is a powerful tool. For instance, Amazon customers may look for a certain kind of product using a keyword that is different from industry jargon. It’s your job to research and find out what these keywords are so that people will find your product when they type in those words. This is the best way to increase sales on Amazon, Google, and even social media sites like Pinterest.

Competitor Research is Part of Keyword Research

Competitor research is one of the most important aspects of keyword research. It can help you assess your industry and determine what your competitors are doing that works, what they’re doing poorly, and what they’re not doing at all. By finding this out, you’ll be able to better understand how to compete with them in the future and provide better service to your customers.

It’s Important to Know How Your Customers Buy

Keywords can be used to tailor your content and product descriptions to the specific needs of your customers. For example, if you sell shoes online you might know that men are more likely to search for tactical shoes than women are. You can use this understanding to target men who need high-performance outdoor shoes. They might be more likely to search for something like steel-toed boots or hiking shoes and this knowledge can help you develop product descriptions and other content that drive people to your site and ultimately increase sales.

It Will Help You Understand Why Your Customers Buy From You

How and why are two different things. What makes customers more likely to buy your tactical shoe over a competitor? Did you explain the features better? Was yours a better cost? Did you offer any guarantees? Keyword research is one of the ways that you can discover some of this information. Keyword research helps you understand the value of your website and your products to your customers. It helps you understand why people come to your site, what they’re looking for, where they go when they leave and how they buy from you. Keyword research also shows you whether or not you’re meeting their expectations by showing which keywords have high search volume but low conversion rates. You will spot opportunities by identifying keywords with low competition but high conversion rates.

Keyword Research Can Help You Determine if People Can Find You

Keyword research is the first step in search engine optimization (SEO). It allows you to find out whether or not people are looking for your product or service, and it gives a good idea as to what words they may use when searching online. By knowing this information, you can optimize your site with relevant keywords—which boosts its ranking on search engines and makes it easier for people to find.

You’ll Learn About Long-Tail Keywords

Long-tail keywords are phrases that contain more words than a typical keyword. They’re more specific and relevant to your business, which means they’re easier to rank for because they have less competition. People searching for longer phrases tend to be more serious buyers as well. A person searching for women’s heels is much different from someone who wants sparkly blue stilettos. They’ve done their research and know what they want and they just need to find someone who has it.