Brands are the lifeblood of any business. They can make a small company seem like a large one and give it a unique identity in the eyes of its customers. However, brands face serious threats from people who want to profit from your hard work without giving anything back. One such threat is trademark infringement, which occurs when someone uses your brand name or logo without your permission or without complying with regulations regarding fair use. What’s more, if you don’t defend your brand against allegations of infringement, you may face serious consequences that could harm your business in the long run—even destroy it completely!

In this article we’ll discuss what trademark infringement is and how to prevent it. We’ll also provide some useful tips on defending yourself against infringing claims and what steps businesses should take if they find themselves being accused of trademark violation by an adversary (such as another company).

What is a trademark?

A trademark is a word, phrase, logo or design that identifies the source of a good or service. If you’re an entrepreneur and your business name is “Stuffy’s Cookies” then Stuffy’s Cookies would be considered your trademark because it identifies your company as the source of cookies.

Trademarks are registered with the U.S Patent and Trademark Office (USPTO) and other countries’ trademark offices. Trademarks are protected by law so that no one else can use them without permission from their owner or licensee (someone who has been given permission by their owner).

How does a violation occur?

A trademark is a word, phrase or symbol used by a business to distinguish its goods or services from those of others. A trademark may be any word, name, symbol, device or combination used in commerce.

A trademark infringement occurs when you use your mark in connection with goods and services that are identical or similar to those already in use by someone else (the “owner” of the original mark). The owner must prove that there is the likelihood of confusion between your product and theirs as well as show how this might damage their business if you continue using the same name for yours.

What are the consequences of infringement?

If you are successful in your claim, the court may order the infringer to pay damages. Damages can be calculated based on lost sales, profits, or goodwill associated with your trademarked product or service. The court may also order that the infringing logo or slogan be removed from use and publishing materials used by the infringer.

The courts have wide discretion when determining remedies for trademark infringement cases. The most common remedy is an order requiring an injunction (a court order) prohibiting further use of a registered trademark without permission from its owner; however, other remedies include:

How do you defend your brand against an infringement claim?

There are a number of ways you can avoid infringement in the first place. If your business has a name or logo that is similar to another company’s, it’s best to go ahead and make sure that no one else has already registered that name or logo as a trademark. This can be done by searching online through the Intellectual Property Office of Ireland (IPO). If there are any matches for your brand name or logo, you can request an extension on their registration date in order to prevent them from having priority over yours if they proceed with filing for one themselves later on down the road.

You should also be aware that even if someone else doesn’t have any registrations yet, they could still potentially claim ownership over whatever aspect of their business comes into conflict with yours – even if it was unintentional! For example: let’s say there are two ice cream shops in town called “Cool Treats.” One day when Cool Treats #1 opens up next door to Cool Treates #2, who happens not only own an ice cream shop but also owns all rights related thereto including trade names/logos etcetera…

Trademark infringement is a serious issue. Contact a lawyer to learn more about how to prevent it and what to do if it happens.

Trademark infringement lawyer is a serious issue. If you’re not careful, your brand could be at risk of being infringed upon by another company or individual. That’s why it’s important to understand the basics of trademark law and choose a lawyer who can help defend your brand against any potential infringement claims.

If you have questions about how to protect your trademarks from being used by others in Ireland, contact our team today! We have over 20 years’ experience defending brands from infringement claims and can help with other legal issues as well as trademark registration services throughout Europe and beyond

Conclusion

Trademark infringement is a serious issue. Contact a lawyer to learn more about how to prevent it and what to do if it happens.