Today every business is joining this competitive online marketing world with one view to try their luck in this big pool of opportunities and thrive where customers are the God.

However, potential customers like to explore and choose the business that comes with more transparency about their product details.

If you think, investing a good amount in advertising will help you then the answer is a Big No! 

Potential customers rely more on reviews to know about any products than anything else. One platform that is first the choice of the buyers to evaluate any product is Google. It accounts for the most authentic and reliable customer reviews. This is why many marketers today are integrating Google reviews widget in their websites to influence their decisions. 

If you are unaware of the benefits of Google review then this article is here to cover you. With that, this article will also tell you how you can anchor the Google reviews. 

Thus, thoroughly read this article to know more. 

The Power You Add To Your Website With Google Reviews

Google Reviews is the most powerful tool for businesses of all sizes and shapes in this online competition. Because the potential customers are heavily dependent upon online customer reviews and testimonials which will help to shape the online reputation of your business. 

Moreover, Google reviews are one of the ranking factors of your website. Thus, if you show Google reviews on your website you add the power to your website to establish the credibility of your brand, attract your potential customers, help your brand to rank higher, etc. 

Without further ado let’s look into the benefits of adding Google reviews to your website in detail. 

1. Advocate your brand

It is a well-known fact that potential customers always check for customer reviews first before they decide to buy from any brand.  In fact, as per the studies of Good reviews, 90% of customers prefer to go through online customer reviews before landing on any business website. 

Thus, it is clear that the valuable Google reviews of your customers are strong advocates of your brand. They heavily influence your potential customers in their buying journey. All the positive Google reviews of your business build a good reputation for your business among your potential customers. No doubt Google reviews are a strong marketing tool for your business. 

2. Engage customers 

Do you want to improve brand engagement? Then it is one of the best ideas to integrate a Google review widget into your website. This strategy will heavily draw the attention of your website visitors as they will stop to read those positive Google reviews. 

Thus, reading those reviews on your website helps them to engage more with your brand. Eventually, your potential customers will grow their interest in your product leading to building a better relationship with your brand. 

3. Boost conversion rate

As already said, customers turn to a business only when they see that a brand has good online customer reviews. Eventually, it also influences the buying decisions of the potential customers. Thus, when you showcase the Google reviews on your website it will build trust in your potential customers which will in turn convert them to buy from your brand. 

When more people get influenced by the positive Google reviews and choose your brand over your competitors it will boost the conversion rate of your brand in the market. 

Strategies For Anchoring Google Reviews For Your Business

Now that you know the benefits of showcasing Google review widget on your website you also need to know how you can anchor more Google reviews on your business. The more Google reviews your business receives will be better for you. Have a look at the strategies for anchoring Google review on your business. 

A. Encourage your customers

One of the best ways to anchor more reviews is to encourage your customers by directly communicating with them to share their reviews. Send your customers follow-up emails or SMS asking them to share their reviews for your product that they have recently purchased. 

B. Professionally addressing reviews

Responding to the reviews of your customers impresses them and shows that you are concerned about the views of your customers. Professionally getting back to the customer reviews encourages other customers as well to share their reviews. 

C. Display Google reviews on the website

Integrate and showcase the Google reviews on your website this is one of the great strategies to receive more reviews. After all, who doesn’t like to be endorsed? Yes, that right watching the reviews of other people on your website will encourage other customers to share their reviews as well. 

Parting Note 

No doubt, Google reviews are one of the most powerful marketing tools for your business. If you strategically utilize them in your business then it can attract more potential customers by positively building their trust in your business. 

This article is all about the benefits of Google reviews and how you can anchor them to your website. 

Thus, if you want to improve the brand reputation of your business then it is one of the best ideas to anchor Google reviews to your website.