In this modern time, many people just go online and buy the stuff they like as it is very convenient when you do not have to get up, go, and search through shops. However, for an instant need of stuff, only the local shops come in handy. Online stores are great, but only for things that are pre-planned, which are not many. That is why the main market in your area is always crowded.

So the question is, what to do in order to make your business stand out from hundreds of other businesses providing similar services? Even when going to a local shop to buy stuff, people still use Google, including those in need of professional SEO services London, to find the best one out of all, considering how easy Google makes it for people to find the appropriate place in just a few seconds.

Whether they want to eat at a really good Chinese restaurant or they need a mechanic to fix the engine of their car. Just one click, and Google has it all, providing the details of every business and directing you to what you are looking for with the help of Google Maps.

Can Google Maps benefit SEO?

Google Maps is used and trusted by 72% of the interface users, which without any doubt makes it one of the best tools to benefit SEO. It is a great tool used by SEO Agency Hobart and the best digital marketing agency in Moonah that helps to guide the customers to find the products and services they need with the finest of quality. It even helps local businesses to reach their potential customers conveniently, increasing high-quality and ultra-convertible traffic. 

Hence, Google Maps can, in fact, benefit SEO for local businesses in the following ways:

  • Providing an efficient and embedded mapping system that can improve the functioning of your website or webpage.
  • Providing you with a new platform where you can present fresh content, including videos, photos, and articles. 
  • Helps you to geographically identify your media by letting you geotag all your videos and pictures to create more relevant content. 
  • Offering a new platform to advertise your business with the help of Google. 

How to use Google Maps for SEO?

Update Google My Business Profile

The first step is to claim your Google My Business Profile, in case you have not done it already, so that you can harness its benefits to your advantage. All you need to do is search the name of your company on Google, and when you see the name, claim it and make sure that all the information about your business, such as phone number, business hours, and address, are mentioned correctly. 

Add media and links that are relevant.

SEO on Google Maps works almost similar to the SEO you are already accustomed to on Google. Just as Google prefers pages that are consistent and well-maintained with relevant content, Google Maps seeks out similar aspects that are going to help you grow your business. 

Add Google Maps to your website.

Adding Google Maps to your website helps potential customers locate your business, which is an indirect help to enhance the user experience of your website that eventually benefits the SEO. To acquire the best results, add your Google Maps link to your ‘about us page’.

Track your reviews

Keeping track of the reviews is a crucial element that contributes to the success of your business, and Google provides the best rewards to the companies who go beyond and above to maintain their websites in the best way possible. Tracking your reviews and being proactive with the customers is a great way to enjoy the perks it provides. You can ask your potential customers to review on Google and even throw in some incentives for them to elicit a positive evaluation. 

Update your local citations. 

Keep an eye on the information that is the most important of all, that is, your name, address, and phone number, which is going to be seen by users across the web. 

How to rank keywords on Google Maps?

Selecting the right keyword is essential for a good SEO strategy in all aspects. However, SEO on Google Maps is more about enhancing and polishing the presence of your local business. That means putting an effort and focus on long tail keywords. 

For example, if you own a bakery or a coffee shop, then the long-tail keywords may include

  • “Bakery near me”   
  • “Best bakery shop near me”
  • “Coffee near me”

These are some of the ways through which you can use Google Maps to improve the SEO of your business. However, physical engagement with the local community can also help you benefit the SEO of your website by connecting and bonding with them during local events and prompting them to follow up on your business on the interface, which would lead to an increase in site traffic.