Importance of Cyber Security in the e-Commerce Industry?

If you want a thriving presence in your online business, learning about the importance of cyber security in the e-commerce industry is seminal. Did you know, that more than 30% of cyber-attacks target e-commerce websites to steal the personal data of the users? 

Simply because e-Commerce sites are most prone to data breaches; criminals exploit the vulnerabilities to procure users’ data. 

Top 5 Importance of Cyber Security in e-Commerce

Needless to say down in the line, this creates a bad reputation for your business both to the users as well as to the search engines. So, taking online security seriously is essential to ensure that your e-commerce platform is protected against cyber attacks. 

1. Increases Traffic

First and foremost, a secured e-commerce platform is likely to attract more audience than an unsecured one. It is of little surprise that Google search rankings can tell if your website is secured or not.

SSL certificates are among the important indicators of how secure a website is and if they are encrypting the user information properly to prevent misuse. 

2. Boosts Conversions

Most business owners do not realise this but users can recognise if your platform is sending the right trust signals i.e. whether or not the site looks trustable to the audience. Based on your website’s layout, content and reputation a user tries to gauge if it is trustworthy or not. 

Only when the website appears legitimate will a user carry out a transaction on it. And that will be counted as a conversion. The higher the conversion rate, the higher will be your DA and it will launch a chain reaction of growth for your business. 

3. Reinforces Your Reputation

E-commerce businesses that have good coverage against online scammers and potential phishing attacks can only protect the brand’s reputation. While using appealing CTAs can boost audience engagement and drive conversions, you must also prioritise the security of their transactional experience.

It not only protects your customers but also creates fortitude against the unwanted lawsuits that may arise from customers who got affected because of a lack of security in your platform. 

4. Produces Better Rankings in Search Engines

Having 360-degree security to cover your website has other subsidiary benefits as well that establish your position among the existing market competition. With boosted conversion rates, you can go on to receive more traction from search engine results. 

Every time a customer completes a successful transaction at your platform it sends to search engines the signal of authenticity and value addition. Search engine platforms like Google, Bing and Yahoo use these signals to filter out search results and tend to offer better search rankings to your e-commerce platform. 

5. Affects Brand Perception

Using a secured network protocol crucial for the overall perception you are offering. Having an “https” protocol and a “.com” domain increases your chances of being perceived as a reputed and reliable player in the market.

Conversely, going for an unsecured internet protocol can severely harm your reputation and affect the overall performance of your e-commerce business platforms. So, make sure your website is safe from data breaches and cyber attacks before starting your e-commerce marketing efforts for the best outcome.

Final Note

With such vital importance of cyber security in e-commerce platforms, it is only fair to recognise the full potential in the spectrum of acquiring and retaining a client for your business. Having the right cyber protection checks out one more box to improve your performance in the long run.