In this digital world, apps have become a necessity rather than an accessory. If you have even a passing interest in tech, you are probably aware that the app ecosystem has exploded over the past few years. There are more apps than ever before and they all seem to be competing for your attention. The fact is that we’re only seeing the tip of the iceberg when it comes to how many apps will be available in the future. Given this explosion of apps, users now spend less time reading articles and blogs and more time reading app descriptions or reviews. This shift is why 6streams has emerged as one of the most popular new advertising formats on Google Search. Let’s take a look at what 6streams is and how it might benefit your business.
What are 6streams?
How Do 6streams Work?
Googlebot will read the content of your website and use the information to serve up relevant ads. However, instead of displaying the ads on your own site, the ads are only shown on the Google properties where you have set up your ad account. Essentially, Googlebot serves up your ads on other websites, but the ads are only shown to people who are logged into their Google accounts. When someone clicks on your ad and visits your website, the Googlebot is able to collect data from the visitors that can then be used to serve up ads on Google’s network.
Ad Formats for 6Streams Ads
When people see a 6streams ad, they will often see an image at the top of the page with a blue “Powered by Google” tagline. Because the ads are only shown on partner sites, 6streams ads will also appear on other properties like Gmail, Maps, and YouTube. A large number of these partner sites allow 6streams ads to be served up as a banner or as a transparent overlay over the website where the ad appears.
Benefits of Using 6Streams Ads
– Better Targeting – Google’s algorithms for choosing target audiences for your ads are based on the data collected from visitors to these partner sites. With 6streams ads, users will only be able to see your ads if they click on the ad and visit your website. – Safer for Advertisers – Google is adding 6streams ads to its network to help significantly improve the amount of traffic to Google’s network. Better traffic will likely lead to more ad impressions and higher click-through rates.
In this article, we’ve explored what 6streams are and how they work. We’ve also discussed the advantages of using these new ads and what kind of ads you can run on these partner sites.